Introduction to retailing functions of retailing types of retailing forms of retailing based on ownership. Retail comes from the french word retailler, which refers to cutting off, clip and divide in terms of tailoring 65. The fundamental drivers of change are increasing per capita income, growing gdp, availability of consumer finance and therefore irreversible. Thirdly, studies in retail history must draw on both historical and management traditions if valuable research is to be undertaken. This change has become possible due to double income families. Retailing is the set of business activities that adds value to the product and services sold to the consumers for their personal or family use. Endorsed by the national retailing federation and packed with examples and behindthescenes insights, this edition demonstrates how retailing constantly adjusts to competitive. This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation. By definition whenever an organization be it a manufacturing or a whole seller sells directly to the end consumer it is actually operating in the retail space. However, it has significantly grown in importance with the emergence of new business channels above all, electronic marketing channels and the internet zentes et al. The advent of the online channel and new additional digital channels such as mobile channels and social media have changed. From multichannel retailing to omnichannel retailing.
Introduction to retailing, multichannel retailing, retail market strategy, types of retailers this gallery contains 2 photos. Mkt 3335 chapter 1 part 2 introduction to retailing. Often retailing is being thought of as the sale of products in the stores, but retailing also involves the sales of services. Introduction multichannel strategy, or multichannel marketing strategy, has been in use for a long time, especially in retail. Retailing, though as old as business, trade and commerce has now taken new forms and shapes. Retailing is a global, hightech industry that plays a major role in the global economy. Introduction to retail marketing concept and definition of retail marketing characteristics or features of retail marketing importance of retail marketing functions of retail marketing emergence of organisation of retailing development of retail marketing in india benefits of retail marketing 1. According to statistics canada, annual retail store sales are approximately. The retailing as a process is least understood in india. Retailing in india recent trends your article library. Mkt 3335 chapter 1 part 1 introduction to retailing. It encompasses sale of goods and services from a point of purchase to the. The introduction to retail industry management essay. The fundamental drivers of change are increasing per capita income, growing.
Chapter 1introduction to the world of retailing free download as powerpoint presentation. Introduction liberalized financial and political environment in india has prompted a wave of large number of entrants into the countrys rapidly growing retail industry during the past few years, without doubt, the retail industry in india is in the throes of radical restructuring. Liberalized financial and political environment in india has prompted a wave of large number of entrants into the countrys rapidly growing retail industry during the past few years, without doubt, the retail industry in india is in the throes of radical restructuring. Introduction oracle recognises that the pace of change in the global marketplace is unprecedented. Request pdf on jan 1, 2014, rosemary varley and others published an introduction to retailing find, read and cite all the research you need on. Lesson 1 an overview of retailing introduction the word retail is derived from a french word with the prefix re and the verb tailer meaning to cut again. In easy terms, the function of retailing is to sell. Introduction to the retail industry plunkett research, ltd. The word retail is derived from a french word with the prefix re and the verb tailer meaning to cut again. Retail management course in introduction to retailing. Customers demand are constantly changing and intensifying which induce the retail industry rose with highly competitive sector. Bba retail management pdf notes, ebook free download. In 2011 people were employed in retail trade nearly 4. The world of retailing has changed dramatically in the past decade.
The firm that performs this consumer sellingwhether it is a manufacturer, wholesaler, or retaileris engaged in. Despite certain inherent challenges the indian retailing landscape is very dynamic and indias twingrowth engines, economic liberalisation and demographic profile set it apart from other nations and presents a convincing business case for global retailers seeking to enter. This site is like a library, use search box in the widget to get ebook that you want. To define retailing, consider it from various perspectives, demonstrate its impact, and note its special characteristics 2. The word retail is derived from a french word retaillier meaning to cut off a piece or to break bulk. Given the importance of this development, we believe an initial indepth discussion of this movement is warranted. The principles of retailing distancelearning programme is based on the book principles of retailing, published in 2003 by elsevier. Pdf introduction to retailing gurpreet singh dhaliwal.
I understand that i can unsubscribe at any time and that my information will not be shared with thirdparties. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Retailers serve as purchasing agents for consumer and as sales specialists for producers and wholesaling middleman. Coursemate for retailing, 1 term instant access isbn. List of topics covered in bba retail management pdf notes and ebook. Retail is the final stage of any economic activity. Meaning, scope, functions, marketingretail equation, rise of the. Edinburgh business school principles of retailing v contents preface ix part 1 the changing retail environment module 1 the retail environment 11 1. Introduction to retail merchandising has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. Retailing, 8th edition combines indepth coverage of fundamental retailing principles with the latest trends and practices in todays fastpaced retail market. Retailing is a convenient, convincing and comfortable method of selling goods and services. Retailing, the merchandising aspect of marketing, includes all activities required to sell directly to consumers for their personal, nonbusiness use. The differences between traditional retail operations and e.
Retail theories wheel of retailing retail life cycle. These boxes will address the new practices, skills, and strategies that retailers are using to stay ahead of the competition. It first was recorded as a noun with the meaning of a sale in small quantities in 1433 french. Success requires retailers to acknowledge the pace of this revolution. Pwc retailing in the digital era 1 retailing in the digital era. Evidently, retail trade is one that cuts off smaller portions from large lumps of goods. The increased popularity of organized retailing is mainly because of the consumers changing behavior. Introduction pg2 analytics for improving customer experience pg4 helping the retail marketer through analytics pg7 using analytics to streamline supply chain pg9 challenges and prerequisites for success pg12 conclusion pg14 our logo expresses who we are, and symbolises our. Retailing and etailing integrates the four ps of marketing into the operations of retail and etail businesses. I agree to receive emails containing information about services and offers from plunkett research, ltd. Introduction to retailing download ebook pdf, epub.
Retailing is the business where an organization directly sells its products and services to an end consumer and this is for his personal use. It also introduces you to visual merchandising, retail marketing mix, and etailing. There are many factors and things to be considered before introduction of the store brand. Mba retail management notes pdf rm notes smartzworld. Retailing constitutes all the activities involved in selling goods or services to the final consumer for personal, nonbusiness use. Introduction to retailing free download as powerpoint presentation. Introduction to the special issue on multichannel retailing peter c. Adapting to the needs of todays global customer at the necessary speed is a significant challenge. When selling a product, what are you really selling. Retail management 2 in my whole retailing career, i have stuck to one guiding principle. A retail store is a retail business enterprise which primarily deals with sales volume in retailing.
Retailing is the sale of goods and services to ultimate consumers for personal, nonbusiness use. Students will be introduced to all major retailing topics involving both large and small retailers, brick and mortar retailers, ecommerce, direct marketers and their combinations. An introduction to retailing request pdf researchgate. Retailing is the initial stage in the distribution process. It includes every sale to final consumer ranging from cars to apparel to meals at restaurants to movie tickets. Introduction and perspectives on retailing,world of retailing, retail management, introduction, meaning, characteristics, emergence of organizations of retailing types of retailers retail formats, multichannel retailing customer buying behaviour, historical perspective, role of retailing, trends in retailing, fdi in retail problems of. Retailspecific topics in the areas of business operations, merchandising, customer service, and selling are presented. Retailing today is the fastest growing sectors in the global economy and is under transition phase. The introduction to retail industry management essay chapter 1. Topics to be discussed will include consumer behavior, information systems, store locations, operations, human resource. Manufacturers and wholesalers are acting as retailers when they sell goods and services to final consumers.
Click download or read online button to get introduction to retailing book now. Notes amity directorate of distance and online education unit 1. Any institution may engage in retailing, but a firm engage primarily in retailing is called a retailer. Retailing is a distribution process, in which all the activities involved in selling the merchandise directly to the final consumer i. In current jargon, the phrase the retail apocalypse refers to the vast closures of stores throughout the world. To introduce the concept of strategic planning and apply it reprinted by permission. Types of retailers retailers use different retail mixesmerchandise.
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